Jesse

I’m the kind of person who gets genuinely excited about finding a better way to do things. Whether it’s figuring out how to cut meeting time in half or discovering a new productivity app that actually works, I’m always tinkering with systems and processes.

I’ve been building things since college—some worked, some didn’t, but each one taught me something new. What really drives me is that sweet spot where technology meets human behavior. How do you create workflows that don’t fight against how people actually work? How do you build something that makes someone’s Tuesday a little less chaotic?

I learn by doing and then sharing what I figure out. I’m the guy who’ll spend three hours automating a 10-minute task just because I’m curious if it can be done better. Then I’ll write about it because I know other people are probably wrestling with the same stuff.

I believe most business advice sounds good in theory but falls apart when you’re juggling client calls, team check-ins, and trying to remember if you ate lunch. My approach is more practical—what actually works when you’re in the thick of it?

These days, you’ll find me experimenting with new tools, talking to other builders and makers, and constantly asking “what if we tried it this way instead?” I’m not trying to revolutionize everything, just make the everyday grind a bit more manageable for people who care about doing good work.